Live interactive TV gambling specialist NetPlay TV PLC (AIM: NPT) announced the launch of a new set of live betting products designed for land-based operations, with Stanleybet International (SBI) the company's first distribution partner.
Under the terms of a two year contract, Europe-focused cross-border retail sports betting company SBI will roll out the retail products, initially in 100 of its 1,400 outlets. Retail customers will be able to enjoy all of NetPlay TV's classic branded live table games, such as Live Roulette, on dedicated terminals in each betting shop, the company said in a statement.
The retail products are being launched by a new division of NetPlay TV, established to roll out the company's products to other gaming operators and TV companies. The new division will be headed by Guy Templer, former Managing Director of Two Way Gaming Ltd, a business recently acquired by NetPlay TV. Templer will take up the role of business development Director.
CEO Martin Higginson said: “This new deal with Stanleybet International is a significant milestone for the Group. The move into supplying retail operators is a first for the Company and opens up new global opportunities.”