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Netplay TV shares up as extends deal with ITV

Netplay TV shares up as extends deal with ITV


Shares in interactive gaming firm NetPlay TV (LON:NPT) rose after it struck a deal to extend its live broadcasts on ITV (LON:ITV).

The firm has inked a new three year broadcast agreement with the television channel.

The agreement will see NetPlay increase its live broadcast on ITV to six nights a week from Monday to Saturday, and will provide the company with access to ITV's online inventory, it said.

"The broadened relationship complements our approach of targeting new customers via Mobile, TV and Online," it added.

NetPlay TV's chief executive Charles Butler said: "I am delighted to announce our new three year deal with ITV. We have been working with ITV since 2010 and this new agreement will significantly increase our customer reach.

"It is testament to the success of the format to date and will reinforce our proven strategy of using TV to target new customers. We look forward to working with ITV and further building on the significant success that has been achieved to date."

Shares rose 4.76% to stand at 19.25p.


View full NPT profile View Profile

Netplay TV Plc Timeline

February 02 2017
September 13 2016
January 14 2016

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