Proactive London sits down with () board advisor Paul Thompson to hear his views on the business and the role he's playing.
''They're first to market with a product that allows advertisers to get the most out of their location advertising spend .. making those campaigns more effective and efficient'', Thompson says.
''They're independent and have developed a technology which is unique in the respect that it analyses every single impression'', he adds.
''The business is set to grow exponentially because it's now getting traction, it's now a thing in the sense that people need to look at location advertising in the same way they need to look at the rest of their digital advertising''.
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