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Parity Group focused on boosting margins after reshaping long-term strategy

Parity Group PLC's (LON:PTY) Matthew Bayfield talks Proactive London's Andrew Scott through the firm's refreshed strategy since he took over as chief executive at the start of the year.

In 2018 the company took action to address its performance by exiting its loss-making virtual reality business Inition and focusing on the higher-margin data consultancy services division. 

''We need to listen to what our clients want ... and what they value abut working with us and that's been my experience with every business that's been successful that I've been involved in''

Quick facts: Parity Group PLC

Price: 10 GBX

LSE:PTY
Market: LSE
Market Cap: £10.26 m
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Parity Group now 'trading profitably month on month' after transformative era

Parity Group PLC's (LON:PTY) Matthew Bayfield talks to Proactive London's Katie Pilbeam about their 'transformation' resulting in a profitable second half of the year to end-December 2020. This period marks their first profitable six month period for two years and now expects full-year profit...

4 weeks ago

2 min read