''Some would call us a disruptive residential real estate player in the UK'', says Russell Quirk, founder and chief executive of Emoov.
''We're effectively estate agents but with a bit of a difference - we don't charge the percentage fee at the end of a transaction that a traditional agent would do''
''We're a tech-driven business - we built a proprietary technology platform that allows elements of self-service from the consumers point of view but also helps our individuals whether it's the local property agents we have out on the road or the people inside the head office who look after customers on a day to day basis''.
''Another point of difference is a phrase which may be alien to a lot of traditional estate agents - customer service, which is kind of ignored in the sector really''.
''Estate agents are famous for ignoring customer service on the basis that a customer comes back every 8-10 years ... we have the opposite attitude''.