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Taptica matches ‘right ad with right user’

Tal Mor, chief technology officer of Taptica International PLC (LON:TAP) tells Proactive that Taptica puts the right ad into the hands of the right user.

“And we do that simply by leveraging a big data and a lot incoming sources that we have, like machine learning and data scientists, in order to make the machines match the right ad with the right user,” he said. 

Quick facts: Tremor International Ltd

Price: 153 GBX

AIM:TRMR
Market: AIM
Market Cap: £187.81 m
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Newly acquired Tremor Video gives first half earnings a boost at Taptica

Hagai Tal, chief executive of Taptica International Ltd (LON:TAP), spoke to Proactive Investors following the release of their interim results. Taptica reported a jump in both income and profits in the period as its newly acquired Tremor Video division boosted its earnings. They...

on 4/9/18

2 min read