Interactive gaming firm NetPlayTV (LON:NPT) today announced the signing of a new five year broadcast agreement with Channel 5.
It said the new deal follows the strong performance of the group’s Supercasino brand, which includes a TV show that airs from midnight to 4 am on Channel 5, over the past two years. Using the television show as a customer acquisition tool has proved to be a successful model, it added.
"NetPlayTV's relationship with Channel 5 continues to go from strength to strength and this new five year agreement is further testament to this,” said chief executive Charles Butler.
"TV has continued to perform well in terms of both the acquisition of new customers and increasing existing customer loyalty.
“This new agreement will provide continuity of access to a key source of customer acquisitions, both via the web as well as directly into iPhone, which is a channel to market where we are experiencing significant growth. This milestone will enable the Group to further develop its position as the UK's largest interactive TV gaming Company."
The new deal also adds further advertising presence on Channel 5 too, in addition the current 23.5 hours teleshopping airtime per week.
Channel 5’s commercial sales director adedd: "We are really pleased with how our partnership is progressing with NetPlayTV, and the results that their show has produced so far.
"We are looking forward to growing the Supercasino brand together and creating further value in the relationship between the two companies."