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The Markets
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Media

YouGov outpaces market research sector with trading 'comfortably ahead of expectations'

The online pollster said it had enjoyed “strong” revenue and operating profit growth in the year to 31 July

YouGov PLC (YOU) said full year results are likely to be “comfortably ahead of expectations” as it grows sales faster than the rest of the market research sector.

In a pre-close trading update for the year to 31 July, YouGov said it had enjoyed “strong” revenue and operating profit growth.

The Data Products & Services arm continues to grow strongly and the Custom Research segment was said to have achieved growth rates above the industry average.

Expansion to new geographies saw Canada and Mexico added during the year.

“As with previous years, while meeting our targets we have continued to invest throughout the period in our business to support further growth, with a particular focus on our technology and new products,” YouGov said.

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