The company said the new name will better represent the business as a multi franchiser.
PLC () has changed its name to Belvoir Group to reflect its diversification away from being a single franchisor of residential lettings agents.
The company said the new name will better represent the business as a multi franchiser that operates three property franchises offering residential sales and lettings as well as a network of financial advisers offering mortgage and other property related financial services.
The change is now effective following board approval earlier this month.
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