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Tremor launches Connected TV cross-screen advertising offering

CTV, created by combining Tremor Video and RhythmOne's YuMe TV solution, allows advertisers to deliver videos across all screens in real-time, including phones and tablets
Multiple screens
Advertisers will also be able to measure their audience numbers

Tremor International Ltd (LON:TRMR) has launched its Connected TV (CTV) advertising offering in what it says is an “important milestone” for the group.

The advertising technology firm said CTV, which was created by combining the capabilities of its Tremor Video service and YuMe, the Advanced TV solution of its recent acquisition RhythmOne, would allow advertisers to deliver videos across all screens in real-time, allowing them to reach TV audiences on second-screen devices such as smartphones and tablets.

READ: Taptica pleased with rapid integration of RhythmOne

The company added that its capabilities would also allow advertisers to measure their audience and the return on their ad spending.

Tremor’s chief executive, Ofer Druker, said combining YuMe and the company’s own video capabilities was one of the “key elements” underpinning its decision to merge with RhythmOne, adding that the new service would create a “compelling platform” for brands to realise the value of CTV as a digital advertising segment that demonstrated “robust growth”.

In early trading on Thursday, Tremor shares were steady at 121p.

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