Proactive Investors - Run By Investors For Investors

Tremor launches Connected TV cross-screen advertising offering

CTV, created by combining Tremor Video and RhythmOne's YuMe TV solution, allows advertisers to deliver videos across all screens in real-time, including phones and tablets
Multiple screens
Advertisers will also be able to measure their audience numbers

Tremor International Ltd (LON:TRMR) has launched its Connected TV (CTV) advertising offering in what it says is an “important milestone” for the group.

The advertising technology firm said CTV, which was created by combining the capabilities of its Tremor Video service and YuMe, the Advanced TV solution of its recent acquisition RhythmOne, would allow advertisers to deliver videos across all screens in real-time, allowing them to reach TV audiences on second-screen devices such as smartphones and tablets.

READ: Taptica pleased with rapid integration of RhythmOne

The company added that its capabilities would also allow advertisers to measure their audience and the return on their ad spending.

Tremor’s chief executive, Ofer Druker, said combining YuMe and the company’s own video capabilities was one of the “key elements” underpinning its decision to merge with RhythmOne, adding that the new service would create a “compelling platform” for brands to realise the value of CTV as a digital advertising segment that demonstrated “robust growth”.

In early trading on Thursday, Tremor shares were steady at 121p.

View full TRMR profile View Profile

Tremor International Ltd Timeline

Related Articles

clapperboard
July 03 2019
At the Completion Contract business there have been lower volumes and the average budget per film has reduced
mobile marketing
April 02 2019
The merger is structured as an offer by Taptica that will see it owning 50.1% of the enlarged group and Rhythm One owning the remaining 49.9%
Augmented Reality on phone
March 21 2019
The firm currently has around nine companies in its portfolio that are either direct investments or through its sub-fund, Suir Valley Ventures, in which it holds a 22% stake

© Proactive Investors 2019

Proactive Investors Limited, trading as “Proactiveinvestors United Kingdom”, is Authorised and regulated by the Financial Conduct Authority.
Registered in England with Company Registration number 05639690. Group VAT registration number 872070825 FCA Registration number 559082. You can contact us here.

Market Indices, Commodities and Regulatory News Headlines copyright © Morningstar. Data delayed 15 minutes unless otherwise indicated. Terms of use