Bango PLC (LON:BGO), the mobile commerce company, today announced a partnership deal with the management and data intelligence platform appScatter Group PLC (LON:APPS).
The two groups said the partnership will grow in-app revenues for appScatter's global community of app developers, helping them substantially boost their revenue by targeting marketing campaigns at users most likely to spend.
WATCH: Bango PLC teams up with management and data intelligence platform appScatter
They pointed out that, on average, 5% of mobile users deliver over 80% of revenue (AppsFlyer 2018, Statista 2018, AppBoy 2018), and Bango delivers these 'golden users' to app developers.
By applying Bango audiences, which protect user privacy and ensure user consent, the revenue generated from marketing campaigns has been proven to increase by more than 2x, the companies said.
Ray Anderson, Bango’s CEO commented: "We are excited that appScatter's high quality network of app developers can join Bango Marketplace.
“Thousands of app developers with a track record of success can now browse and order Bango audiences online, to significantly optimize the monetization of their apps."
Philip Marcella, appScatter’s CEO added: " By leveraging the audiences from Bango Marketplace, our developer community can access users that are proven to pay for apps, gaining more active users and more revenue through cost-effective, targeted marketing spend."
In afternoon trading, shares in Bango were 1.1% higher at 89p, while appscatter shares held steady at 17.25p.