BigDish’s website and app lets restaurants offer discounts to potential diners, helping them to fill tables during quieter periods.
Bosses said Brighton was a “significant location”, and that they expect restaurants to sign up to its service quickly.
BigDish is currently recruiting territory managers, who it aims to have in place by early September.
Managers already in place have been meeting with their existing restaurant partners in recent weeks to make sure everything is running smoothly and discussing where improvements can be made.
The current focus on account management rather than new restaurant acquisition means that the launch in Reading has been pushed back to a later date.
‘Very busy period’
“It has been a very busy period for BigDish with the recruitment strategy,” said chief executive Sanj Naha.
“The recent focus on account management in our first two territories is very healthy for us at this stage.
“The summer period enables us to put our heads down and work hard on the 'non visible' aspects of the business. From September onwards, I expect BigDish to be firing on all cylinders across the whole country.”
Naha added that BigDish is seeing interest from restaurant groups and is “confident” that it won’t be long before some of them are on the platform.
He said it had been a “deliberate strategy” to focus on smaller, independent restaurants to ensure that the app isn’t dominated by one company and that there are lots of cuisine options available.
In the boardroom, non-executive director Jonathan Morley-Kirk is set to become non-executive chairman, while BigDish founder, Aidan Bishop, is moving from executive chairman to executive director.
BigDish said the changes would allow Morley-Kirk to “have greater oversight”, enabling the company to make improvements to its regulatory and compliance work.
Away from the front line, BigDish is set to announce some brand ambassadors – celebrities and well-known personalities – in the coming months.
The ambassadors’ job will be to drive awareness of BigDish through social media posts and video ads, and they will be paid in shares for their efforts.
“I believe that this will significantly boost our User Acquisition strategy as well as bringing national awareness of BigDish both to the general public and to the restaurant sector,” said CEO Naha.
Shares were up 2.6% to 4.82p in early deals on Tuesday.