Minds + Machines Group Limited (LON:MMX) has announced that domain name regulator ICANN is to introduce a new blocking service that will allow trademark holders to better protect their naming rights across the .xxx, .sex, .porn and .adult four top level domains (TLDs).
MMX acquired the four adult-themed domains last year through its acquisition of ICM Registry.
The new service is set to be formally unveiled to the corporate registrar channel on 15 July.
It will allow trademark holders to affordably block both exact match terms across all four of MMX's adult TLDs as well as the many look-alike variations that can be easily generated by bad actors to spoof users to visit websites containing malicious code used in phishing and malware scams
MMX's technical and marketing partner on the initiative will be Uniregistry, a recognised leader in providing name blocking technology.
“We are truly delighted to have received approval from ICANN and to be working with Uniregistry on the introduction of our new service to the corporate registrar channel,” said chief executive Toby Hall.
“The Uniregistry team have the right balance of technical expertise and corporate registrar reach to be our ideal partner.
“We very much look forward to unveiling the full details of our new adult blocking service, that will initially be targeted at trademark holders and participants in the original .xxx Sunrise B* launch, next month.”
MMX shares rose 2.6% to 5.9p on Thursday morning.