Angling Direct PLC’s (LON:ANG) new store in Sutton-in-Ashfield, Nottinghamshire opened over the weekend.
The new ‘destination store’ means the fishing tackle and rods seller now trades from 28 stores up and down the UK.
READ: Angling Direct on track after robust year
Angling Direct said the 4,500 sq ft shop, previously occupied by collapsed footwear retailer Brantano, is located in a “very popular angling area” which is home to several fishing lakes and rivers.
The move to open another bricks-and-mortar store is at odds with most retailers, but chief executive Darren Bailey said his firm’s expansion strategy was paying off.
Expansion plan different but working
“As we seek to cater for all anglers across the UK with a new and modern retail offering, we are continuing to strategically expand our store footprint, as well as enhance our online offering in terms of products, experience and education in order to help raise the profile of angling,” he said.
"While parts of the retail sector are experiencing difficulties, we are delighted that our strategic focus on customer experience and service has paid off and delivered a strong start to the year.
“Additionally, our focus on carefully selecting the correct location for each of our stores is driving our growth and brand value.”