The brand, called Chill, includes hemp flower and CBD infused herbal smokables. The CBD range will soon also include chew pouches.
Highlands said the products will be made available to buy in 18 Schrader Oil petrol stations in the US next week and on the Chill website “shortly”.
Chill products will be manufactured in Colorado, where Highlands is based, through the company’s cannabis business Zoetic Organic.
The group said the products will only contain CBD – the non-psychoactive compound of the cannabis plant – as opposed to the psychoactive compound tetrahydrocannabinol (THC) except for the hemp flower smokables.
The products will be third party tested to make sure they are free from contaminants.
Highlands, an oil and gas group with wells in Colorado, in March got into CBD via the new Zoetic Organics subsidiary.
A month later Zoetic Organics landed its first retail distribution and sales agreement with Schrader Oil.
On Friday, Highland said Zoetic continues to develop at a rapid rate and it expects to launch a second brand and additional products in the coming weeks.
Robert Price, executive chairman and chief executive of Highlands, said: "To make delivery of our first products for retail within three months of commencing operations is an extraordinary achievement and is testament to the hard work of all of the team at Highlands and Zoetic. We are optimistic about our early sales and will update investors in due course."