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Be Heard shares soar as it adds Carlsberg UK to its client list

The Danish brewer admitted earlier this year it had been focused on quantity, rather than quality and that as a result, its lager was probably not the best in the world

Carlsberg advert
"We are as a group determined to deliver outstanding solutions for our clients," said Be Heard's CEO, Simon Pryper

Be Heard Group PLC (LON:BHRD) shares soared higher on Tuesday as the digital marketing and services group revealed it has won the best contract in the world (probably) with Carlsberg UK.

The UK arm of the Danish brewer has appointed Be Heard to a newly-created role of digital agency to work across all the brands in the Carlsberg portfolio. Additionally, Be Heard has won a number of new business engagements that include NHS England, Avon and Batiste.

READ Be Heard investors cheer as firm expects full year to be “comfortably” in line with expectations

"The new business wins reflect in part, the growing relevance of Be Heard's proposition,” said Simon Pryper, the chief executive officer of Be Heard.

“Whilst the new business wins announced today do not lead us to alter our expectations for the current year's results, they do however provide momentum into 2020,” he added.

The company also revealed that it has issued 206mln shares at an average price of 2.52p to satisfy various earn-out arrangements relating to acquired companies. The newly issued shares represent around 16.5% of the enlarged issued share capital.

In late morning trading, Be Heard shares were 11.9% higher at 1.18p.

 -- Adds share price --

Quick facts: Be Heard Group PLC

Price: 0.5 GBX

LSE:BHRD
Market: LSE
Market Cap: £6.23 m
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