Proactive Investors - Run By Investors For Investors

Immotion buoyant as it inks agreement to install VR pods at Santa Barbara Zoo

The VR entertainment firm said that it would also be installing its pods at the Mote Marine Laboratory in Sarasota, Florida, one of the oldest aquariums in the US
Santa Barbara is the first zoo to incorporate Immotion's VR pods

Immotion Group PLC (LON:IMMO) shares bobbed higher on Thursday after the firm signed an agreement to install its virtual reality (VR) cinema pods at the Santa Barbara Zoo in Florida, the first zoo to incorporate its products.

The VR entertainment group said that it would also be installing its pods at the Mote Marine Laboratory in Sarasota, Florida, one of the oldest aquariums in the US.

WATCH: Immotion Group approaching the 'tipping point' as headset rollout accelerates

Santa Barbara has half a million visitors each year, while Mote draws in around 344,000 visitors annually.

The new additions join several other aquariums hosting Immotion’s VR pods, including the OdySea in Scottsdale, Arizona, Norwalk in Connecticut, and Merlin Entertainment's SeaLife centres in Sydney, Melbourne and Oberhausen in Germany.

Rod Findley, Immotion’s commercial director, said the company’s latest VR experience, Swimming with Sharks, would be released shortly and two other experiences were due to be loaded into its VR pods this month.

He added that early trading across the company’s concessions in the aquariums had been “encouraging” and that going forward the group would focus more on perfecting its cinema pods for high footfall destinations such as zoos and aquariums.

“Our concession model offers a compelling and flexible opportunity for high traffic 'edutainment' destinations, such as aquariums, zoos and science centres.  We believe this is a global opportunity and will be putting considerable focus into growing the installed base and developing our offering over the coming months."

In early trading, Immotion shares were 6.1% higher at 8.7p.

View full IMMO profile View Profile

Immotion Group Timeline

Related Articles

Two puzzle pieces lined up but separate
April 30 2019
The company is executing changes to its main undertaking to become Dataglobal.
May 21 2019
Hazer Group is the first listed Australian company to produce clean hydrogen.
N-P-K, nitrogen-phosphorus-potassium acronym image
April 02 2019
The Australian company will host a Q&A call for investors this Thursday at 10.30am eastern time.

© Proactive Investors 2019

Proactive Investors Limited, trading as “Proactiveinvestors United Kingdom”, is Authorised and regulated by the Financial Conduct Authority.
Registered in England with Company Registration number 05639690. Group VAT registration number 872070825 FCA Registration number 559082. You can contact us here.

Market Indices, Commodities and Regulatory News Headlines copyright © Morningstar. Data delayed 15 minutes unless otherwise indicated. Terms of use