Immotion Group PLC (LON:IMMO) shares bobbed higher on Thursday after the firm signed an agreement to install its virtual reality (VR) cinema pods at the Santa Barbara Zoo in Florida, the first zoo to incorporate its products.
The VR entertainment group said that it would also be installing its pods at the Mote Marine Laboratory in Sarasota, Florida, one of the oldest aquariums in the US.
Santa Barbara has half a million visitors each year, while Mote draws in around 344,000 visitors annually.
The new additions join several other aquariums hosting Immotion’s VR pods, including the OdySea in Scottsdale, Arizona, Norwalk in Connecticut, and Merlin Entertainment's SeaLife centres in Sydney, Melbourne and Oberhausen in Germany.
Rod Findley, Immotion’s commercial director, said the company’s latest VR experience, Swimming with Sharks, would be released shortly and two other experiences were due to be loaded into its VR pods this month.
He added that early trading across the company’s concessions in the aquariums had been “encouraging” and that going forward the group would focus more on perfecting its cinema pods for high footfall destinations such as zoos and aquariums.
“Our concession model offers a compelling and flexible opportunity for high traffic 'edutainment' destinations, such as aquariums, zoos and science centres. We believe this is a global opportunity and will be putting considerable focus into growing the installed base and developing our offering over the coming months."
In early trading, Immotion shares were 6.1% higher at 8.7p.