leadf
logo-loader
viewLive Company Group PLC

Live Company jumps as it inks BRICKLIVE merchandising agreement with Game of Thrones marketer

Under the agreement, Licensing Management International will identify partners for the merchandising of BRICKLIVE-branded products that would then be sold at shows, tours and events

Game of Thrones
Aside from GoT, LMI has also been involved in the licensing of the original Star Wars trilogy

Live Company Group Plc (LON:LVCG) shares surged on Wednesday after it signed a licensing and merchandising agreement for its BRICKLIVE brand with Licensing Management International Limited (LMI), a marketing consultancy involved in the promotion of Game of Thrones.

The AIM-listed media group said under the agreement, which is due to run until the end of 2025, LMI would be responsible for identifying partners for the licensing and merchandising of BRICKLIVE-branded products that would then be sold at its shows, tours and events.

READ: Live Company signs deal to bring BRICKLIVE shows to Belgium

LMI was established in the early 1980s to handle European licensing for the original Star Wars film trilogy and has since provided services for the NFL as well as international brands such as Nestle and Shell.

“LMI has a wealth of experience in both merchandising and licensing products and goods, working successfully with well known, global franchises… and I'm therefore delighted to be working with LMI to develop the BRICKLIVE products", said David Ciclitira, Live Company’s executive chairman.

In early trading, Live Company shares were up 9% at 62.7p.

Quick facts: Live Company Group PLC

Price: 8.9 GBX

AIM:LVCG
Market: AIM
Market Cap: £7.83 m
Follow

Add related topics to MyProactive

Create your account: sign up and get ahead on news and events

NO INVESTMENT ADVICE

The Company is a publisher. You understand and agree that no content published on the Site constitutes a recommendation that any particular security, portfolio of securities, transaction, or investment strategy is...

In exchange for publishing services rendered by the Company on behalf of Live Company Group PLC named herein, including the promotion by the Company of Live Company Group PLC in any Content on the Site, the Company...

FOR OUR FULL DISCLAIMER CLICK HERE

Live Company's David Ciclitira hails contract for Paddington Bear with Leeds...

Live Company Group PLC's (LON:LVCG) chairman David Ciclitira caught up with Proactive's Andrew Scott after announcing that the first contract for Paddington Bear has been signed with the White Rose Shopping Centre in Leeds. It's the second time they've partnered with the White Rose Centre, which...

2 hours, 21 minutes ago

2 min read