CentralNic Group PLC (LON:CNIC) shares ticked up on Friday after it entered into a partnership with ‘.blog’ to provide registry services for the domain.
In a statement, ‘.blog’ said it looked forward to working with CentralNic, which controls around 30% of the top-level domain (TLD) market and manages 8mln domains, to “further advance” the domain through the company’s tools and services.
“We strongly believe that this new partnership will enhance the .blog experience for our registrar, reseller partners, and registrants”, ‘.blog’ said.
The change is currently awaiting approval from the Internet Corporation for Assigned Names and Numbers (ICANN), which coordinates and maintains internet name databases, but the migration is expected to complete in late August or early September this year.
In lunchtime trading, CentralNic shares were up 1.7% at 57.5p.