Philip Jansen, who became chief executive of the FTSE 100-listed telecoms giant in February, said on Thursday the company would award each employee £500 in shares, according to Reuters.
“I’m asking our colleagues for their commitment to making BT a national champion and I want to give them ownership in our company and a share in our success,” he said.
“Placing customers at the heart of BT will only be possible by investing in the lifeblood of the business, our people, giving everyone a stake as we build a better BT for the future.”
BT published its first set of full-year results under its new boss last week.
It kept its annual dividend unchanged, resisting pressure from Jansen to cut the payout in order to provide headroom for increased investment.
That came even as the company raised its targets for rolling out full-fibre broadband.
BT plans to deliver full-fibre to 4mln premises by March 2021, up from its previous aim of 3mln, while it wants to bring it to 15mln premises by mid-2020s, up from 10mln.
For the year to 31 March, BT posted a 2% rise in pre-tax profit to £2.7bn on the back of growth in the consumer business. However, revenue dipped 1% to £23.4bn due to price reductions in the Openreach division and declines in the enterprise businesses.