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Ad giant JCDecaux turns to Location Sciences for accurate location data

Location Sciences’ data will help JCDecaux UK to verify the accuracy of location data signals in footfall, competitor and catchment area analysis

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JCDecaux is the world’s largest outdoor ad company

Billboard advertising giant JCDecaux UK is to use Location Sciences Group PLC’s (LON:LSAI) location data as it looks to make its customers’ campaigns “more impactful”.

JCDecaux will incorporate Location Sciences’ data into its wider dataset, helping it to verify the accuracy of location data signals in footfall, competitor and catchment area analysis.

READ: UK’s largest independent media agency signs up to use Location Sciences’ Verify platform

Location Sciences said the tie-up represented a “significant milestone” and underlined the value of its location data to the UK ad industry.

“JCDecaux UK is at the forefront of advertising innovation and we are thrilled to be powering their offer with quality location data,” said chief executive Mark Slade.

“We're seeing huge demand for transparency across the value chain. This partnership with JCDecaux demonstrates traction in the market and is further recognition of the accuracy and scale of our data.

“We look forward to working with this leading UK media owner to bring integrity to the location data marketplace.”

In afternoon trading, shares in the AIM-listed group were 4.5% higher at 3.45p.

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Quick facts: Location Sciences Group PLC

Price: 0.55 GBX

LSE:LSAI
Market: LSE
Market Cap: £3.14 m
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on 27/7/20

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