JCDecaux will incorporate Location Sciences’ data into its wider dataset, helping it to verify the accuracy of location data signals in footfall, competitor and catchment area analysis.
Location Sciences said the tie-up represented a “significant milestone” and underlined the value of its location data to the UK ad industry.
“JCDecaux UK is at the forefront of advertising innovation and we are thrilled to be powering their offer with quality location data,” said chief executive Mark Slade.
“We're seeing huge demand for transparency across the value chain. This partnership with JCDecaux demonstrates traction in the market and is further recognition of the accuracy and scale of our data.
“We look forward to working with this leading UK media owner to bring integrity to the location data marketplace.”
In afternoon trading, shares in the AIM-listed group were 4.5% higher at 3.45p.
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