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Cannabis One Holdings Inc.: DEEP DIVE

Cannabis One aims to build the premier house of brands

The company's footprint continues to grow as it focuses on becoming a globally recognized house of brands with a broad portfolio of clients across North America
cannabis flower
OVERVIEW: CBIS The Big Picture
Cannabis One is is focused on aggregating and optimizing popular cannabis brands throughout North America
  • Aims to become a premier house of brands in North America

  • Focuses on aggregating cannabis retail distribution and brand manufacturing across North America

  • Targets, acquires, and legitimizes legacy cannabis assets purchased at discounted purchase prices

  • Data-driven focus on its growth plan and will leverage consumer-demand data

Cannabis One Holdings Inc (CSE:CBIS) is a Denver-headquartered cannabis company that focuses on aggregating cannabis retail distribution and brand manufacturing.

The company is poised to expand its footprint across North America as it tackles the goal of becoming a premier house of brands, embodied by its tagline: "If we brand it, they will come."

Cannabis One is focused on a house of brands approach, meaning it is a home to numerous brands, independent of one another.

In short, the company aims to capitalize on a unique arbitrage opportunity. It's goal is to target, acquire, and legitimize (and grow) legacy cannabis assets. 

READ: Cannabis One to acquire Nevada-based Evergreen Organix

Currently, Cannabis One is focused on expansion into a number of cannabis-legal states (Nevada, Washington, Colorado, California) and is primed to bring a portfolio of established brands to new markets. 

The company is bolstering its business model nationally through the aggregation of premium cannabis brands and operations as it is aiming to become a globally recognized house of brands with a portfolio of clients that offer award-winning products, with extensive markets.

How is it doing?

The company has had a host of news lately, as it continues to expand its reach under its brand umbrella. 

Recently, it announced a series of agreements to acquire Evergreen Organix, a Nevada-based cultivation, manufacturing and brand house.

The company has three definitive agreements to acquire certain assets of Nevada-based LV 3480 Partners LLC, 3480 Investors, Inc., and Agro Finance LLC, collectively known as Evergreen Organix.

Earlier in April, the company announced it was acquiring a well-known Washington State cannabis-infused products company, Honu Enterprises. The award-winning company offers products, such as edibles, like Coconut Snowball, and a line of cannabis-infused topicals under the Honu Naturals line.

WATCH: Cannabis One acquires well known cannabis infused products company Honu

Cannabis One also announced it has closed its previously-announced acquisition of the Fat Faced Farms brand. Fat Faced Farms is a cannabis cultivation facility located in Denver, Colorado.

"We believe the Fat Face Farms team represents the premier choice in cultivation and we look forward to their leadership and guidance as we seek to replicate their success in Colorado to bring the group's advanced cultivation knowledge and techniques to each new, state-legal market we may enter," said Jeffery Mascio, chief executive officer of Cannabis One.

Poised for further expansion

The company is poised to expand from Colorado to further North American jurisdictions where cannabis is legal. 

Initially, the company will use its experience in Colorado cultivation, production, and retail to then expand to a number of US states, while anticipating further expansion to other North American jurisdictions which have legalized medical and/or recreational cannabis.

The firm is well on its way, with its franchise-ready retail brand, The Joint, as it continues to target acquisition and partnership opportunities.

The firm is also places a data-driven focus on its growth plan, as it can leverage consumer-demand data collected from its franchise-ready retail arm, to help identify acquisition targets. 

The company is projecting revenue of around US$116 million in 2019, according to the firm, broken down into cultivation, manufacturing and retail. The company is aiming to have 25 dispensaries in five states under its umbrella by 2019, with all eyes on 2020, where it's aiming to have 50. 

All eyes on 2019, says CEO

President and CEO Jeffery Mascio says: "We're more of a house of brands rather than a branded house... we really believe that there's going to be selection and choice that dominates the cannabis space." 

"The philosophy was born out of really understanding how the consumer shops for cannabis," he adds. "We've found that the shopping habits of cannabis consumers is very similar to that of the alcohol space, and that's where we adopted that model of the house of brands." 

Contact Katie Lewis at [email protected]

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