Virtual reality (VR) specialist Immotion Group PLC (LON:IMM) is to install aquatic immersive experiences at two major aquariums in the US.
The AIM-quoted company will install a range of VR cinematic motion pods on a revenue-share basis at Odysea Aquarium, in Scottsdale, Arizona, and The Maritime Aquarium, in Norwalk, Connecticut.
READ: Immotion launches Swimming with Humpbacks
Customers will be able to ‘swim’ alongside some of the most mysterious and amazing creatures in the world.
The installations follow the recent release of Immotion’s live-action VR movie ‘Swimming with Humpbacks’, which it said prompted a “large number of enquiries” from zoos and aquariums.
UK attractions giant Merlin Entertainments PLC (LON:MERL) recently agreed to trial similar experiences in its SEA LIFE centres, and Immotion is developing new underwater VR content as it targets this “exciting” and potentially lucrative market.
“We are thrilled to have signed up three major aquariums so quickly after the release of our ‘Swimming with Humpbacks’ VR movie,” said chief commercial director Rod Findley.
“Demand for immersive edutainment is growing, and interest from the zoo and aquarium industry is at an all-time high. Immotion Group can deliver something new and unique to their customers, while also providing valuable ancillary revenue.
“Working in partnership with larger venues we are able to install a tailored solution at no cost to the venue, rather providing on-going revenue share agreement, creating solid annuity revenues for both parties,” he added.