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BigDish to use telesales to build market presence

Snapshot

  • Platform matches restaurants with diners during quieter periods
  • Operates through website and mobile phone app
  • Rapid UK expansion planned
Restaurant diners

Quick facts: BigDish PLC

Price: 1.65 GBX

LSE:DISH
Market: LSE
Market Cap: £5.76 m
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What BigDish does

BigDish PLC (LON:DISH) is a technology company that operates a platform that aims to help restaurants fill spare capacity by matching them with potential diners during quieter periods.

The BigDish platform does this by offering discounts to diners for reservations at restaurants at certain times of the day, usually when general demand is lower and the restaurant is looking to get people through the door.

The platform is operated through both a website and a mobile phone app.

How it's doing

In November, BigDish appointed Tom Sumner as its new chief executive and rebooted its restaurant roll-out strategy.

Sumner was previously managing director of TableNow, a dining discount app, where the number of restaurants signed up jumped to 3,000 from 250 following a rebrand in April 2019.

He has also run telesales operation at the Gourmet Society and Tastecard, each of which has more than 6,000 restaurant partners.

The aim at BigDish is to build up a telesales operation team of around ten staff.

At the end of September, BigDish had cash of £1.29mln with the new strategy expected to result in yearly cash savings of more than £250,000.

"Tom Sumner is a major coup for the company, as he is a proven person in terms of his performance and ability.”

Inflexion points

  • New telesales operation gets underway in Manchester in December
  • Restaurant recruitment rises as new CEO repeats his previous successes
  • The company launched its restaurant booking platform in Brighton in July

Blue Sky

Having around 6,000 restaurants using the platform within two years is “absolutely achievable”, the company believes.

Deliveroo for example amassed around 18,000 UK restaurants on its platform in four years

Conversations have already occurred with restaurant groups

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Watch

BigDish CEO Sanj Naha updates on rollout as London goes live

BigDish PLC's (LON:DISH) Sanj Naha speaks to Proactive London's Andrew Scott as the platform officially goes live in London. ''London's got huge potential'', he says. ''There's three key hub areas where there's a large volume of restaurants - there's scope to have hundreds of restaurants...

on 17/10/19

2 min read