The company, whose app offers diners discounts at restaurants during quiet periods, said in addition to the Southampton launch it had enlisted agencies to develop marketing strategies for the first and second quarters of 2019 to identify effective marketing channels for each of its target regions and increase user growth.
WATCH: 'Great deals, happy diners & happy restaurateurs' - BigDish CEO sets out his ambitions for 2019
BigDish added that in contrast to its Asian market where 99% of bookings were made via the app, the UK was attracting both app and web bookings with the ratio of app-to-web expected to grow to 70:30 in 2019.
As a consequence, the firm said a new front end website, built to mirror the app, had been designed and would be connected to the back end system in March.
In addition to the new website, BigDish said it would also add new features, including ‘new restaurant’ identifiers, reviews, and rankings, to its app and website over the second quarter.
Sanj Naha, chief executive of BigDish, said the firm was “laying the foundation for scale within the UK”, adding that the company was “in the right place at the right time” to help bring diners back into restaurants.
In a note to clients, broker Shore Capital said it saw 2019 as “an important and exciting year for the company for scale and growth”.
The company said it expected to provide another progress update in March.