viewImmotion Group

Immotion intensifies Middle East push as it appoints Dubai-based distribution partner

The UK is undoubtedly Immotion’s main point of focus, but the potential overseas, including in the Middle East and North Africa, is exciting

immotion arcade
Leisure spending in the MENA region is expected to surge over the next decade

Virtual reality (VR) firm Immotion Group PLC (LON:IMMO) has appointed Dubai-based Warehouse of Games as its exclusive distribution partner in the Middle East and North Africa.

The AIM company, which makes out-of-home VR ‘pods’ and the content that goes with them, said it was a low-cost way of establishing its brand in a “rapidly growing region” where leisure travel spending is expected to surpass US$200bn a year by 2028.

READ: Immotion taps market to accelerate growth after landing significant new deals

“The partnership with Warehouse of Games will strengthen our position in the Middle East and North Africa,” said chief executive Martin Higginson.

“With leisure spending in this region predicted to grow rapidly in the next ten years, we anticipate significant demand for out of home VR centres in this area. With this agreement now in place, we can scale our efforts in this region at low cost with confidence in the supply and maintenance chain.”

Under the terms of the deal, Warehouse of Games will sell, distribute and maintain the Immotion range of VR Cinematic Platforms to its “extensive” MENA client base.

It will also be responsible for fulfilling the recent contract Immotion signed with Middle East shopping malls giant, Al Hokair.

The first Immotion experience centre is due to open in Abu Dhabi next month, and Warehouse of Games will handle the delivery and installation of the pods, as well as any repair works that are needed to be carried out.

Quick facts: Immotion Group

Price: 7.75 GBX

Market: AIM
Market Cap: £22.12 m

Add related topics to MyProactive

Create your account: sign up and get ahead on news and events


The Company is a publisher. You understand and agree that no content published on the Site constitutes a recommendation that any particular security, portfolio of securities, transaction, or investment strategy is...

In exchange for publishing services rendered by the Company on behalf of Immotion Group named herein, including the promotion by the Company of Immotion Group in any Content on the Site, the Company receives from...



Immotion Group agrees significant new deal with Spanish leisure firm Aspro Parks

Immotion Group PLC's (LON:IMMO) group commercial director Rod Findley speaks to Proactive London's Andrew Scott after it was announced they're to install one of its virtual reality (VR) cinema pods at the Blue Planet Aquarium in Cheshire as part of a deal with Spanish leisure firm Aspro...

5 days, 14 hours ago

2 min read