1933 Industries (CSE:TGIF) (OTCWX:TGIFF), is shaking things up by recruiting mixed martial arts fighter Sarah Moras to promote its new action sports division as well as its Canna HempX brand of sports recovery creams.
A mixed martial artist who competes in the Bantamweight division, Moras has risen to prominence since making her professional debut in 2010.
Moras, who is on a six-month contract, will play a key role in helping in the marketing efforts of Infused MFG, a subsidiary of 1933, and the manufacturer of the CannaHempX branded products.
This division of the cannabis company has set up a new action sports division and will be working with professional athletes to market Canna HempX, its cannabinoid sports recovery cream.
Its canna hemp cream is now being marketed to the mixed martial arts sports community after seeing a surge in interest from skateboarders.
“Training multiple times a day is exhausting and takes a toll on my body,” said Moras in a statement. “With Canna HempX CBD, I am able to push harder, recover quickly and stay focused longer.”
READ: 1933 Industries stokes Las Vegas capacity expansion in anticipation of medical and recreational cannabis product demand
Canna HempX is a CBD sports recovery cream for athletes that sooths pain, aids with muscle spasms and also helps with bruises, injuries and arthritis relief.
1933 is a cannabis company with operations in the US and Canada. The company owns 91% of both Alternative Medicine Association and Infused MFG and 100% of Spire Global Strategy.
1933 shares nudged up 1.8% to C$0.57 in morning trade on Monday.
Contact Ellen Kelleher at [email protected]