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Keywords moves further into the cloud with acquisition of GetSocial

GetSocial works with Android, iOS and Unity apps, and supports interactions on most social media and messaging platforms including Facebook, Instagram, WhatsApp, Telegram, Line, Kakao, Viber, Hangouts, and Kik
Social media
GetSocial expands Keywords' range of cloud-based solutions

Keywords Studios PLC (LON:KWS), the technical services provider to the global video games industry, has got the cheque book out again.

It has acquired the assets and business of GetSocial, a company based in The Hague, Netherlands.

READ: Keywords eyes cloud-based gaming opportunities

GetSocial operates a cloud-based software platform that provides a comprehensive and robust suite of functions that enable games developers to manage all social interactions between their game, their players and their friends' networks.

GetSocial clients include mobile game companies such as Ubisoft Mobile Games, Sega, Truly Social Games and Kolibri Games.

GetSocial's team of 12 engineers led by the chief executive officer (CEO), Jeroen Bouman, and chief operating officer and founder, Viral Patel, are all joining Keywords.

Keywords said GetSocial is currently in a development phase, having invested ahead of building revenues, but it is expected to become profitable during 2020.

Andrew Day, the CEO of Keywords, said the acquisition extends the company’s technology base, “bringing to Keywords a leading edge capability built around the social interactions of players in games, which we hope to promote more widely and develop further”.

"As part of the group, GetSocial will work alongside both our engineering and marketing services teams. It will be fully supported by our worldwide sales team in introducing these capabilities to Keywords' game developer and publisher clients globally, for whom technology that supports social sharing is an important part of attracting and retaining gamers," Day said.

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