smartFOCUS (LON:STF) has agreed several new partnerships that will boost its global offering.
The multi-channel marketing specialist highlights that it has a global user base of more than 700 businesses and these new partnerships will increase its breadth and reach, particularly across Europe, North America and Asia Pacific.
It has also signed a new direct agreement with Japanese firm BrainPad, who will translation and localisation of smartFOCUS' eChannel software in Japan. The company said the deal has strengthened its worldwide channel.
"Our partners are a vital route to market and a key component of our offering. We understand that it is essential for marketers to tailor their communications and offerings to their consumers,” chief executive Curt Bloom said.
“We offer our partners a tailored programme to maximise the relevance and strength of our solutions to the channel.
“I am delighted to welcome our new partners to the smartFOCUS community, and I look forward to seeing the results we can achieve by bringing the power and ease of use of smartFOCUS solutions to more marketers across the globe."
In Europe, Middle East, and Africa region (EMEA), partnerships have been signed with EDM Media in the Netherlands, AMG in Poland, and MEDA in Israel.
In the EMEA region - Europe, Middle East, and Africa - it has signed three new partnerships. In the Netherlands it has signed up EDM Media, while it has also signed up AMG in Poland and MEDA in Israel.
It signed five partnerships in North America with: Data Square; the Wheaton Group; MORE Marketing; Redirect; and the Relevate Group.