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Lloyds Banking renews contract with the AA

The AA will adapt its breakdown app, with bespoke functionality for Lloyds packaged bank account customers, providing them with the ability to report and track their breakdown digitally on their phones or tablets
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The "breakdown experience", as the AA calls it, is rarely a happy one but the AA hopes to make it more bearable via digital tracking

Roadside recovery outfit AA plc (LON:AA.) has won a five-year contract to supply breakdown services to 2.4mln Lloyds Banking Group PLC (LON:LLOY) customers.

The AA said the contract renewal is one of the largest roadside assistance contracts in the UK and will service around 2.4mln Lloyds Packaged Bank Account (PBA) customers.

READ: AA posts sharp fall in profits after cold weather leads to more call-outs

The AA will continue to support PBA customers with roadside assistance, home start, recovery and accident management services. In addition, and for the first time Lloyds’ PBA customers will be provided with access to a range of digital driving services.

“The recent contract renewals, extensions and wins are a testament to the value our operational scale, service excellence and breadth of innovative customer solutions can bring to our B2B [business-to-business] partners and personal members,” said the appropriately named chief executive officer of the AA, Simon Breakwell.

Shares in AA were up 1.0% at 86.11p in early deals.

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