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Location Sciences upbeat as anti-fraud platform impresses at trade show

Verify, a platform that checks that data about consumers’ locations is bonafide, was soft-launched at the CES show in Las Vegas in January

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Consumer movement data is gold dust for companies

Geographical profiling specialist Location Sciences Group PLC (LON:LSAI) has made a good start to 2019 with an especially strong interest in its Verify anti-fraud service.

Verify, a platform that checks that data about consumers’ locations is bonafide, was soft-launched at the CES show in Las Vegas in January.

READ: Location Sciences brings big data to bear on consumer movements

Paid-for trials are now underway with US brands, agencies and location intelligence data providers, said Location Sciences, with the expectation they will lead to lead to "always-on" contracts.

Mark Slade, Location Sciences' chief executive, said: "The speed at which brands and agencies in the US are willing to test Verify demonstrates both the awareness of location ad-fraud and the need for full transparency across their location-based advertising campaigns.

“The traction and interest in this new disruptive technology set us up for an extremely positive year ahead."

Quick facts: Location Sciences Group PLC

Price: 0.45 GBX

LSE:LSAI
Market: LSE
Market Cap: £2.64 m
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