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Live Company holds first US BRICKLIVE show in Dallas

The show, which ran from 26 to 27 January, was “well received by visitors” with attendance in line with expectations
Lego bricks
Live Company said it was in early discussions for more BRICKLIVE shows in the US

Live Company Group Plc (LON:LVCG) has held its first BRICKLIVE show in the US at the Ford Center in Frisco, Texas.

The show, which ran from 26 to 27 January, was “well received by visitors” with attendance in line with expectations, the media firm said, adding that it had received a good response from the media with FOX 4 News, ABC, and CBS attending the show.

READ: Live Company reveals new BRICKLIVE Animal Paradise location in China

The US show included 30 life-sized LEGO models from the Company's Animal Paradise Tour, as well as a Master Builder Workshop, Challenge Zone, Minecraft Education Zone and a Ninjago Tournament Zone among others.

Live Company added that it was is in early discussions regarding further BRICKLIVE shows in the US.

The firm also said it had launched another show, The Great Brick Safari, at RHS Wisley in Surrey on January 26, which features 40 LEGO models, and forms part of its BRICKLIVE Touring and Zoo assets.

David Ciclitira, executive chairman of Live Company, said the company was “delighted” to launch the US show at the Ford Center, which is also home of the Dallas Cowboys American Football team, and that the company “look forward to exploring opportunities to deliver further shows in the US”.

The company formed a joint venture in the US in September between its subsidiary Parallel Live Group Limited, and US-based firm Three Six Zero, an international management, intellectual property, and tech company.

In November the JV signed an agreement with Live Nation Entertainment Inc for the exclusive promotion of BRICKLIVE events throughout North America and Canada.

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