What Keywords Studios does:
Some of the services it provides include art services, software engineering, audio services, functionality quality assurance (QA), localisation (enabling games to be published in several languages), localisation QA, and player support.
Among its clients are Sega, Nintendo, Google, Microsoft and Warner Bros.
Established in 1998 it now has studios in more than 42 locations in 20 countries across four continents.
Keywords employs a buy-and-build strategy and has been expanding rapidly since its first acquisition in 2014.
How it is doing:
The list of what Keywords owns is long and will most likely to continue to grow as the company aims to make six small bolt-on acquisitions each year and one or two larger purchases.
Some of its businesses include; Babel Media, which provides testing services to game developers; Kite Team, a provider of localisation and audio services to Latin America and Spain; and Alchemic Dream, a Canada-based business that supplies multi-lingual customer support services to the video games industry.
Others include Reverb, a Brazilian firm that the provides localisation and audio management services to games developers; Volta, a Quebec-based firm that supplies major games companies with outsourced art creation services; and Enzyme Testing Labs, a Quebec business dedicated to the functional testing of applications and video games.
Sonox Audio Solutions is the group’s Spanish firm that supplies audio services to game developers.
In China, Keywords owns Mindwalk, which provides outsourced art creation services to the video games industry, and Red Hot CG, which specialises in the production of graphical art assets for video games.
In France, businesses include localisation firms Arsec SAS, La Marque Rose SARL, Dune Sound and Around the Word.
Elsewhere in Europe, there is Synthesis, an Italian company that provides localisation, audio and testing services to the video games sector. Another Italian business includes Binari Sonori, which offers translation and voice-over services for games developers.
UK-wise, Keywords owns Liquid Violet, a voice production and casting studio; Player Research, a user testing and research consultancy; SPOV, a London-based animation and digital design firm; d3t, a video game software developer; and XLOC, which develops a web-based content management system that can be integrated into any major 3D game engines.
Across the pond, GameSim is a US company specialising in outsourced video game localisation, art and sound, as well as providing live support services for gamers.
Other US-based firms are Sperasoft, which provides game development, art creation and software engineering services; video game art services company Liquid Development; and VMC Consulting, a leading video games beta tester.
LOLA is a Mexican firm that provides Latin American Spanish dubbing, localisation and sound design services with clients including Warner Bros and Ubisoft.
Last year Keywords continued to expand through acquisitions by purchasing Sao Paulo audio studio Maximal Studio, music composition firm Cord Worldwide Limited, music services business Laced Music Ltd, arts services firm Fire Without Smoke and audio company Blindlight.
It also bought creative and technical services provider Snowed In Studios, artificial intelligence firm Yokozuna Data, engineering services businesses Electric Square and Studio Gobo, art services provider The TrailerFarm and Sunny Side Up Creative, which supplies marketing services such as game trailers.
In the first quarter of 2019, Keywords bought Dutch-based cloud software platform GetSocial, which provides a comprehensive and robust suite of functions that enable games developers to manage all social interactions between their game, their players and their friends' networks.
More recently, it added a trio of new firms, Kantan, an Irish developer of automated translation technology, Ichi Holdings, a London-based creative and marketing services firm Syllabes, a provider of audio recording and French and English casting services.
- In its results for the six months ended 30 June, Keywords reported an adjusted pre-tax profit of €18.4mln, up 14.3% on the prior year, while like-for-like revenues at constant currency climbed 17.3% to €146.4mln
- In October, the company secured a new €140mln loan facility which it said would provide “further flexibility and headroom” to expand the business
- The group's new chief financial officer, Jon Hauck, began his duties on 14 October
What the broker says:
In February, Berenberg upgraded the stock to ‘buy’ from 'hold' and hiked the price target to 1,700p from 1,288p.
Analysts said the firm is well placed to deliver material growth in 2020 and beyond.
“With a very strong growth outlook, margin expectations sufficiently rebased and M&A likely to increase in the coming months, Keywords’ outlook is robust,” they commented.
In a note published on 27 January, analysts at Jefferies International nudged up their price target for Keywords Studios, saying the next group’s trading statement should confirm double-digit growth and margin improvement.
The US broker reckons the stock is worth 1,881p, up from 1,853p and 35% ahead of the current price of 1,391p and repeat its ‘buy’ recommendation on the stock.
“The market will wait to see acquisition spend inflect, but we're confident [Keywords’] opportunity-set and attractiveness has grown,” the Jefferies analysts said.
What the boss says: Andrew day, chief executive
Keywords' chief executive Andrew Day told Proactive London last September that he was thrilled with what's turned out to be a 'phenomenal' first half for the business.
''It's a sign of an industry that's incredibly dynamic but underneath it all there's this huge growth in demand from consumers who are playing more and more games'', Day added.