American Rebel Holdings Inc (OTCMKTS:AREB) announced Thursday that it plans to exhibit its fashionable line of concealed carry products at several prominent trade shows.
American Rebel is positioning itself as America's patriotic brand and its initial product offering is its line of concealed carry products, which were launched at the 2017 National Rifle Association annual meeting. The company has identified the market opportunity to design, manufacture, and market innovative concealed carry products.
READ: American Rebel on a hot streak, nearly doubles December sales at Amazon
American Rebel is also expanding into gun safes and will offer large floor safes, wall safes, and personal safes in 2019.
"American Rebel products keep you concealed and safe inside and outside the home," American Rebel CEO Andy Ross told Proactive Investors.
The company which has offices in Nashville, Tennessee and Kansas City said it plans to kick off the season by exhibiting its wares at the four-day NSSF SHOT Show starting on January 22 in Las Vegas. This is an industry-only trade show where shooting sports industry people gathers each year to showcase new products and network.
"We put a lot of emphasis on design and aesthetics. People have always responded to our brand at trade shows and we have focused our energies at replicating that response on social media and on our website," said Ross.
The American Rebel exhibit booth will give attendees a chance to see Ross' 2nd Amendment Muscle Car designed by Danny “The Count” Koker of the TV show “Counting Cars.” It will also give buyers and fans the opportunity to mingle with Nashville music star Ross and team.
The company will also participate in the nine-day NRA Great American Outdoor Show starting on February 2 in Harrisburg. The show attracts 1,100 exhibitors and concealed carry products and gun safes also feature on the grounds of the Pennsylvania Farm Show Complex.
WATCH: American Rebel Holdings is moving their brand into the Safe and Lock Market
The next stop will be the five-day Nation's Best Sports Spring Semi-Annual Market starting on February 14 in Fort Worth, showcasing the latest in shooting hard goods, apparel and accessories.
At the start of March, American rebel will head to the 2019 Iowa Deer Classic which puts the company’s brand in front of its target market of 2nd Amendment and gun rights supporters.
American Rebel said it has nearly doubled its November monthly sales record at Amazon.com Inc’s (NASDAQ:AMZN) website with its blockbuster December 2018 sales. The company said it smashed its own November sales record, which included record Black Friday and Cyber Monday sales for the company at Amazon. In percentage terms, American Rebel sales for the month of December at Amazon were 77% higher than the company's previous monthly record.
American Rebel is enjoying traction as its products are designed carefully and are more fashionable than the stock camo print and neon concealed carry product of its competitors.
Sales have been evenly distributed among the company's Freedom Concealed Carry Backpacks, Men's Defender Concealed Carry Coats and Men's Cartwright Concealed Carry Coats.
American rebel has introduced the Men's and Women's Freedom Lightweight Concealed Carry Jackets and the Women's Lightweight Freedom Concealed Carry Hoodie on its website, americanrebel.com, and will soon be adding these new products to its offerings on Amazon.com.
Contact Uttara Choudhury at uttara@proactiveinvestors.com
Follow her on Twitter: @UttaraProactive