The confirmation came in a brief trading update, in which bosses said the group’s performance was in-line with expectations. Net cash totalled US$54.5mln at the end of December (30 June 2018: US$42.1mln).
Earlier this month, Taptica told investors it had entered into preliminary discussions with the unnamed target but declined to give any further information.
There were no additional details provided this time around either, just the usual cautionary note that “there can be no certainty that any transaction will follow or regarding the terms of any such transaction”.
The mobile advertiser, which uses ‘big data’ and artificial intelligence to target adverts at its clients’ desired audiences, will announce its full-year results on March 26.