The event, featuring Liam Payne, of One Direction fame, will be broadcast live in virtual reality from a secret London location, exclusively via the MelodyVR platform, the company said in a statement on Friday.
The event will use the MelodyVR's proprietary technology to deliver a simultaneous, real-time VR broadcast of the performance, to all territories across-the-globe where the MelodyVR platform is currently available, EVR said.
"This is a hugely exciting moment for MelodyVR. We truly believe that virtual reality has the power to connect artists with fans like never before,” EVR’s executive chairman said in a statement.
“It is a pleasure to work with Liam and we're thrilled to be broadcasting his headline performance in London, exclusively to fans around the world in virtual reality. It's a pleasure to invite fans both in London and across the globe to experience this amazing event, with a whole lot more to come,” he added.
EVR also announced the appointment of Andy Brown as chief financial officer of the company.
Sebastian Theron, who has served as chief financial officer of EVR since May 2016, will remain with the company during a transitionary period and will step-down on 15 January, 2019, EVR said.
Shares in EVR were 40% up at 6p in early afternoon trade.