Mobile Streams PLC (LON:MOS) has signed a direct billing agreement with Indian telecoms giant BSNL, giving it access to over 100mln new customers.
Shares in the AIM-quoted firm more than doubled on the back of the news to 1.35p.
Mobile has traditionally been a South America-focused company but has been growing its presence in India of late. Today’s deal with BSNL is the fourth billing connection signed in the country.
READ: MOS seals India deal with CoolGames
It means that the telecoms operator’s 100mln customers can now purchase apps on Mobile Streams’ mobilegaming.com store and add the cost on to their next phone bill.
In theory, this makes the buying process easier and should improve conversion rates.
“We welcome the opportunity to partner with India's longest established communication service provider,” said chief executive Simon Buckingham.
“The mobile games industry in India has great potential and we are pleased to connect with BSNL's 100mln subscribers.”
