Vodafone PLC (LON:VOD) and Sony Pictures (NYSE:SNE) said Friday they are using the upcoming release of a new Spider-Man movie to promote a platform that helps young people find digital jobs.
The “gamified” Future Jobs Finder aids people in identifying their skills and interests through a series of short tests. Vodafone launched the smartphone-based platform in March, and Sony is teaming up with the FTSE 100 mobile-services provider to promote it with the December release of “Spider-Man: Into the Spider-Verse”.
After users complete the tests, they receive a summary of their skills and interests that can be used on their CV or a job application, the companies said.
"Our ambition is to help 10 million young people to access digital skills, learning and employment opportunities and our partnership with Sony Pictures will help us accelerate our progress towards this goal,” said Joakim Reiter, director of external affairs at Vodafone Group in a statement.
The series of tests that power the site were developed with psychologists, careers experts and training providers. More than 300,000 people have used Vodafone’s free platform since March, introducing them to more than a million digital-job types.
The collaboration is aimed at young people in 20 countries, with Vodafone setting the goal to steer 10 million people toward job access by 2022.
Andre Seddoh, Sony’s vice president of international marketing partnerships, said: "We are so excited about this visually ground-breaking movie, as for the first time we open up a different Spider-Man universe - known as the Spider-Verse - where more than one can wear the mask.”