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Black Friday purchases up on last year but customers spending less, says Barclaycard

Retailers are hoping customers spend enough over Black Friday, Cyber Monday and Christmas to boost sales after a difficult year

retail
Retailers have had a tough year

Britons have made more Black Friday purchases compared to last year but have spent less, according to initial data from the credit card division of Barclays PLC (LON:BARC).

Barclaycard, which has more than 10mln customers in the UK, said the volume of payment transactions on Friday is 16% higher than the same day last year. However, the amount customers spent fell by 21%, suggesting Britons have been purchasing more small ticket items this year.

Retailers are hoping customers spend enough over Black Friday, Cyber Monday and Christmas to boost sales after a difficult year.

READ: Barclays' senior duo to meet with activist Bramson

Subdued customer spending and tough online competition have dragged on sales at retailers this year, leading to the collapse of Maplin and Toys R Us and prompting others, like New Look and Marks & Spencer Group PLC (LON:MKS), to close multiple stores. 

Quick facts: Barclays PLC

Price: 91.97 GBX

LSE:BARC
Market: LSE
Market Cap: £15.96 billion
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