Ticketing services and queue-jumping software provider accesso Technology Group PLC (LON:ACSO) has announced a strategic partnership with Australia’s Village Roadshow Theme Parks.
Village Roadshow already has the accesso Passport e-commerce solution installed at a number of its venues and now plans to combine Passport with accesso’s LoQueue, The Experience Engine and accesso ShoWare at a number of parks, mainly across its Gold Coast properties, which include Warner Bros Movie World, Wet’n’Wild Gold Coast and Sea World (Australia).
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The integration will enable Village Roadshow to gather and exploit preference data relating to individuals in order to improve guest experiences.
“In today's technology-driven landscape, a new bar has been set for the guest experience and, through this integration, we are re-envisioning how operators can make lasting connections with guests," said Paul Noland, the chief executive officer of accesso.