"As Australia's leading theme park operator, we are committed to seeking out new and innovative ways to drive revenue while delivering unforgettable experiences for our guests," said Bikash Randhawa, the chief operating officer of Village Roadshow Theme Parks.
Ticketing services and queue-jumping software provider accesso Technology Group PLC () has announced a strategic partnership with Australia’s Theme Parks.
already has the accesso Passport e-commerce solution installed at a number of its venues and now plans to combine Passport with accesso’s LoQueue, The Experience Engine and accesso ShoWare at a number of parks, mainly across its Gold Coast properties, which include Warner Bros Movie World, Wet’n’Wild Gold Coast and Sea World (Australia).
The integration will enable Village Roadshow to gather and exploit preference data relating to individuals in order to improve guest experiences.
“In today's technology-driven landscape, a new bar has been set for the guest experience and, through this integration, we are re-envisioning how operators can make lasting connections with guests," said Paul Noland, the chief executive officer of accesso.
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