The CMA has provisionally approved the sales of the business to Nielsen Media Research Limited on an unconditional basis.
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The CMA is scheduled to give its final verdict on the disposal by December 9.
"We are encouraged by the CMA's provisional findings report following its in-depth investigation. The planned disposal of Advertising Intelligence to Nielsen will allow Ebiquity to continue investment in its core consultancy practices, better align the business to the significant market growth opportunities and materially reduce net debt," said Michael Karg, the chief executive officer of Ebiquity.