Facebook Inc (NASDAQ:FB) Stories and Messenger Stories have hit the 300 million daily active users (DAU) mark, nearly double the number of Snapchat’s DAUs.
Similar to snaps on Snapchat, stories on Facebook are images that disappear after 24 hours instead of staying posted on a user’s profile. Facebook Stories are automatically posted on its Messenger app.
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In comparison, Snap Inc’s (NYSE:SNAP) Snapchat reported 181 million DAUs in its second-quarter earnings report.
With millions of users utilizing the Stories feature, the social media giant announced plans to let advertisers in on the fun as well.
“Advertising in stories has proven to drive valuable business outcomes,” said Facebook in a blog post on its site.
The company noted that 62% of people said they became more interested in a brand or product after seeing it in a story, citing a survey from market researcher Ipsos.
KFC, iHeartRadio and Kettle Chips have tested out the service and seen a positive response to their brands, according to the post.
The Ipsos survey found that more than half of the people surveyed said they were more likely to make an online purchase after seeing the product on stories.