logo-loader
viewFacebook Inc

Facebook Stories hits 300M Daily Active Users and welcomes advertisers to the feature

In comparison, Snapchat reported 181 million daily active users

Facebook stories on a smartphone
A survey found people were more likely to make a purchase after seeing the product on stories

Facebook Inc (NASDAQ:FB) Stories and Messenger Stories have hit the 300 million daily active users (DAU) mark, nearly double the number of Snapchat’s DAUs.

Similar to snaps on Snapchat, stories on Facebook are images that disappear after 24 hours instead of staying posted on a user’s profile. Facebook Stories are automatically posted on its Messenger app.

READ: FAANG Report: Amazon's market cap could hit $1.5 trillion in two years; Instagram founders abandon Facebook

In comparison, Snap Inc’s (NYSE:SNAP) Snapchat reported 181 million DAUs in its second-quarter earnings report.

With millions of users utilizing the Stories feature, the social media giant announced plans to let advertisers in on the fun as well.

“Advertising in stories has proven to drive valuable business outcomes,” said Facebook in a blog post on its site.

The company noted that 62% of people said they became more interested in a brand or product after seeing it in a story, citing a survey from market researcher Ipsos.

KFC, iHeartRadio and Kettle Chips have tested out the service and seen a positive response to their brands, according to the post.

The Ipsos survey found that more than half of the people surveyed said they were more likely to make an online purchase after seeing the product on stories.

Quick facts: Facebook Inc

Price: 234.91 USD

NASDAQ:FB
Market: NASDAQ
Market Cap: $669.28 billion
Follow

Add related topics to MyProactive

Create your account: sign up and get ahead on news and events

NO INVESTMENT ADVICE

The Company is a publisher. You understand and agree that no content published on the Site constitutes a recommendation that any particular security, portfolio of securities, transaction, or investment strategy is...

FOR OUR FULL DISCLAIMER CLICK HERE

Watch

Duke Royalty Limited 'doing just fine' by maintaining a diversified...

Duke Royalty Limited (LON:DUKE) CEO Neil Johnson tells Proactive the provider of alternative capital solutions is 'doing just fine' and withstanding the current pandemic situation by maintaining a diversified portfolio. Johnson says Duke, which recently reported a trading update, has exposure...

3 days, 3 hours ago

2 min read