logo-loader
Adobe Systems Incorporated

Adobe Systems buys software maker Marketo for US$4.75bn

Vista Equity Partners acquired Marketo for around US$1.8bn in 2016

Adobe signage
Adobe Systems is one of the largest software companies in the world.

Adobe Systems Inc (NASDAQ:ADBE) said on Thursday it has bought privately held software maker Marketo Inc for US$4.75bn.

The transaction would bolster Adobe's efforts in marketing technology as it competes with Salesforce.com Inc (NYSE:CRM) and Oracle Corp (NYSE:ORCL) in the highly competitive world of business software.

“The acquisition of Marketo widens Adobe’s lead in customer experience across B2C and B2B and puts Adobe Experience Cloud at the heart of all marketing,” said Brad Rencher, executive vice president and general manager, Digital Experience, Adobe.

The transaction is expected to close in the fourth quarter of Adobe's 2018 fiscal year. 

READ: Wall Street weighs in on fiscal 3Q results from Adobe Systems 

Vista Equity Partners, a private equity company that specializes in software and technology, bought Marketo for around US$1.8bn in 2016.

Adobe's possible deal would be the largest ever acquisition by the company.

Eloqua was one of Marketo's top competitors. It went public in 2012 and was acquired by Oracle four months later for US$871mln.

Adobe Systems is one of the largest software companies in the world. The company is based in San Jose, California.

Shares of Adobe added 0.55% to close on Thursday at US$266.34. The stock slipped in afterhours trade to US$266.

Quick facts: Adobe Systems Incorporated

Price: $277.91

Market: NASDAQ
Market Cap: $134.91 billion
Follow

Add related topics to MyProactive

Create your account: sign up and get ahead on news and events

NO INVESTMENT ADVICE

The Company is a publisher. You understand and agree that no content published on the Site constitutes a recommendation that any particular security, portfolio of securities, transaction, or investment strategy is...

FOR OUR FULL DISCLAIMER CLICK HERE

Watch

Full interview: CB2 Insights licenses electronic data capture software to UK...

CB2 Insights (CSE:CBII-OTCQB: CBIIF) CEO Prad Sekar joined Steve Darling from Proactive Vancouver to discuss the company doing a deal with MYACCESS Clinics. This will allow CB2’s software to capture comprehensive data sets related to patient health and treatment histories and manage ongoing...

1 day, 7 hours ago

2 min read