Trading 212 has made its share trading service unlimited and commission-free for any amounts of trades.
Previously the retail platform limited its no-commission offering to ten trades per month, but now there is no restriction on the frequency or value of trades.
Commission on cryptocurrencies and CFDs has also been removed.
Ivan Ashimov, Trading 212’s co-founder, said charging for trades can no longer be justified.
”Our cutting-edge technology means that the actual cost of executing a retail trade is negligible but the impact of commission and platform charges on the customers’ returns can be huge.”
Ashimov added that the advent of crypto-currencies had also attracted a new generation of young investors who don’t see the need to pay for basic services.
They are now looking to other assets in addition to cryptos including equities and ETFs.
The median age of Trading 212’s customers is thirty.
A first stocks and shares ISA, which also comes with zero commission on trades for eligible shares and ETFs, has been launched by the platform.
Ashimov says Trading 212 has about 50,000 active traders but that there are four times that number who use its virtual trading tools for education and insights.
Parent company Avus Capital UK Limited is authorised and regulated by the Financial Conduct Authority.