LEGO events organiser Live Company Group Plc (LON:LVCG) believes it can have BRICKLIVE events touring 20 US cities by the end of 2020 having this week signed a deal with US entertainment giant Live Nation Entertainment.
The deal with Live Nation is only for one show initially, but David Ciclitira, Live Company’s chief executive, told Proactive, there is “a real possibility” for the combination to be as successful as its events in China.
“It [the US deal] is the most exciting thing we’ve done all year” he says.
Live Company’s Animal Paradise exhibition, which is backed by The Prince Albert II of Monaco Foundation, is scheduled to tour 20 cities in China over the next three years.
Aimed at educating children about the need to protect and preserve the environment, BRICKLIVE launched its first Animal Paradise event at the Bird’s Nest stadium earlier this month.