Amazon.com Inc (NASDAQ:AMZN), the retail behemoth that owns grocery stores and sells everything from whole fruit to paperback books, is muscling into the business of live Christmas trees.
This is the first year Amazon will be selling live trees bigger than three feet. Amazon said the trees would include Douglas firs and Norfolk Island Pines, a report by the AP said. They will be shipped in a large box with no water.
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Each tree will be shipped within 10 days of being cut down. Some will qualify for Prime free shipping, and Amazon will offer pre-orders so shoppers can pick a delivery date, the AP report added.
Amazon, the second US company to hit a US$1 trillion valuation, has disrupted everything from the business of selling books to grocery shopping.
The question will be if Americans who are used to going to neighborhood yards or backlots to pick and bring home their own trees will opt to buy the tree online.