Live Company Group Plc (LON:LVCG) shares advanced as it detailed a new agreement in China in relation to a newly created exhibition, Bricklive Animal Paradise, which is due to tour twenty cities over the next three years.
The company, in partnership with The Prince Albert II of Monaco Foundation and its partner in China, aims to educate children in China about the need to protect and preserve the environment, endangered species and biodiversity.
It starts at ‘The Bird’s Nest’, the Beijing National Stadium, where it will exhibit life-sized statues depicting the ‘loved and endangered’ animals, modelled in natural habitats.
"We at LVCG are delighted to be able to support the Foundation both financially and more importantly through the Bricklive Animal Paradise exhibition and its associated education initiatives,” said David Ciclitira, Live Company Group executive chairman.
“We hope to reach over a million visitors in China whom I am sure will be gaining their first understanding of the real danger these animals are in and the many ways in which we can make a difference through their lifetimes.
“At this point, I would like to point out that none of this would have been possible without the support of the Foundation and our local partner, SEEC Media."
Meanwhile, the Foundation chief executive H.E. Bernard Fautrier said: "The Prince Albert II of Monaco Foundation is delighted to cooperate with LVCG and BLCET and the BRICKLIVE ANIMAL PARADISE exhibition to raise public awareness in China about the threatened disappearance of a large number of species."
Live Company Group shares gained 5.3p or 6.27% to trade at 89.8p.