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The Markets
by Proactive
Proactive UK has moved.
Coverage of London’s small caps continues on proactiveinvestors.com
Go to Proactive UK
The Markets
by Proactive
Proactive UK has moved.
Small-cap coverage continues on .com
Go to Proactive UK
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The Markets
by Proactive
Proactive UK has moved.
Small-cap coverage continues on .com
Go to Proactive UK

Pharma & Biotech

EARLY MOVERS: Coca-Cola Co to buy Maine's iconic soda brand Moxie; Box Inc shares squeezed

Also in pre-market, Hewlett Packard Enterprise Co gains ground and Oreo cookies are in focus.

Garnering investor interest before the New York bell was a big soda drink story.

The giant, global Coca-Cola Co (NYSE:KO) is set to buy Moxie, which is the historic drink of choice in the US state of Maine.

Moxie was first patented in 1885 and has a distinct, 'love it or hate it' flavor, which is from a root extract.

Coca-Cola reckons it can bring the brand to a wider audience, but its distribution will not change.

Coca-Cola shares are down 0.73% to US$45.04 in pre-market deals.

Also today, Box Inc (NYSE:BOX) tanked over 7% in pre-market to US$24.70 as the cloud content management group released weaker third-quarter guidance as part of its second quarter eport.

Box is now forecasting adjusted losses of between eight and nine cents per share and revenues of US$154mln to US$155mln.

Despite that, the company reported better-than-expected results for the second quarter.

Meanwhile, Oreo, the famous US cookie, was in focus as parent company of the brand Mondelez International (NASDAQ:MDLZ) tweeted about two new flavors for the biscuit.

Oreos in hot chicken wing and wasabi flavors will hit shelves soon - in China. Whether they will suit more western tastes remains to be seen.

Last but not least, Hewlett Packard Enterprise Co (NYSE:HPE) saw shares lift 1.85% in pre-market trade to US$17.05 after the computer group reported a third quarter earnings beat.

Fort the three months, the company posted earnings of US$ 0.44 per share on revenue of US$7.8bn. Analysts on 'The Street' were expecting earnings of US$0.37 on revenues of US$7.68bn.

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The Markets
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