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Coinsilium to advise on Occi's forthcoming token generation event

Occi is the company behind the universal reward protocol, a platform where shoppers can get rewards for giving details of their shopping habits to retailers
Shop till you drop, then get rewards for revealing where you dropped

Coinsilium Group Limited (NEX:COIN), the blockchain investor, has entered a strategic partnership with Paris-based Occi SAS, the company developing the Universal Reward Protocol (URP).

Coinsilium will provide advisory services for Occi’s forthcoming token generation event (TGE) – what used to be known as an initial coin offering, or ICO.

READ: Coinsilium appointed to advise on token generation for behavioural healthcare group

URP is creating a protocol for shoppers and retailers to interact in real-time and on a personalised basis, Coinsilium said.

The URP technology will allow retailers to reward consumers for any type of shopping behaviour, online and offline, and for sharing the corresponding shopping data.

"We are delighted to be working with the talented and highly technical team behind URP who have demonstrated that there is a real opportunity to provide retailers with greater insight into their customers' behaviour while preserving the security of their clients' data and, in fact, allowing shoppers to take advantage of specialised offers,” said Eddy Travia, the chief executive of Coinsilium.

“I believe URP can help retailers achieve substantial savings through the reduction of costly inefficiencies in existing customer reward solutions, whilst helping retailers to improve interaction with their customers," he added.

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