Esports Entertainment Group (OTCMKTS:GMBL) said on Friday it will be exhibiting at gamescom in Cologne, Germany, from August 21 to 25 and hoping to expand the number of partnerships and top its performance from last year.
The company said in a statement that its attendance at last year's gamecon surpassed its expectations with the signing of over 60 affiliate esports streamers which represent an audience of esports viewers. Those viewers had over 250mln online video views in the preceding 30 days. Gamescon 2017 was "the genesis of many of the company's current key partnerships," it said.
"The Company expects an even greater result at gamescom 2018 given the successful launch of VIE.gg, the world’s most transparent and regulated esports betting platform, which has already translated into affiliate marketing agreement with 100 esports teams from around the world," Esports said in a statement.
The launch of VIE.gg allowed the appointment of board members and advisors that span the International Esports Federation, DRAFT and DreamHack.
Gamescom 2018 is the biggest consumer gaming conference in the world, with approximately 400,000 visitors and 5,500 journalists from 55 countries attending this year. Esports is exhibiting in a premium booth that will host premium events and prizes.
That will include gaming equipment makers Black Pulse Gaming Gear, Tt eSPORTS and GIGA- BYTE Technology. They will be giving away thousands of dollars in gear and equipment to fans that compete in the VIE.gg booth, where professional teams will also be competing against each other.
Jenna Lynn Meowri, a cosplay personality with a global social media following of around 1mln fans, will be attending her first gamescom. Meowri will be premiering two brand new costumes never seen before and has invited her fans to join her in the company’s booth.
Energy drink producers GoFast! Energy Deutschland and cool-splash will be providing fans and visitors to the VIE.gg booth with the energy they need to maximize their in-booth fun by giving away thousands of energy drinks.
"We are expecting a lot of professional esports players and teams to visit our booth and confident this will translate into further expansion of our VIE.GG Affiliates," said Esports chief executive Grant Johnson.
Esports is based in St Mary's, Antigua. It is a licensed online gambling company with a specific focus on esports wagering and 18-years old and over gaming.